I don't do tons of commercial photography but I did shoot the merchandise that's made by my friends Mutsumi and Lisa for their new venture Sureman36. What does Sureman36 do? They take old and used items like hockey jerseys, soccer jerseys and socks to make stuff that's cool and must-have. The pillows you see above are their specialty but they make lots of other items too, like skate guards and those all-important tush cushions for cold hockey auditorium seats. Check out their site to see what two entrepreneurial moms can do.
If you want to see the goods in person they're also available at the Leaside Arena Hockey Shop which is open weekends 8am-8pm and evenings Tuesday, Thursday and Friday.
Let me also say on a personal note that during the photo shoot all the merchandise was very well behaved and highly professional. I'd be happy to work with any of it again.